emc were tasked with providing artwork services for a range of printed collateral used in their day to day business. This included brochures, training booklets, posters, vouchers, national press ad campaigns and specifically a solution to provide the 1,800 strong AA Driving Instructors with a simple solution for producing artwork for local advertising.
A purpose built web site with pre approved branded adverts that could be easily adapted to local press was the solution we recommended. It instantly made a huge impact on the amount of traffic that would otherwise have been channelled through the AA’s marketing department. This meant they could get on with other marketing activities. It also proved to be a hit with instructors as they could request adverts on-line 24/7.
