Our association with British Gas has continued to grow and through our knowledge of their Outbound call centre’s daily working procedures, we have been able to build a comprehensive web site. The site provides all of the information the agents require is to hand to make successful sales. Product information, pricing tools and e‒letter facilities are just three clicks away, providing accurate up to date information to help maintain their sales targets via this extremely cost effective channel. Separate bespoke reporting tools for the management team allow access to all of the recorded data, including call assessments and surveys that can be used to anaylise how well the business is performing. The ability to quickly turn artwork into live web material keeps British Gas Outbound channel informed of the current propositions available.
